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Conference Presenter
Blair Briggs BLAIR BRIGGS
Managing Director
Mowbray Park Farm
Presentation
REINVENTING THE WHEEL : THE CHALLENGES OF BUYING AND MARKETING AN ESTABLISHED BUSINESS
Blair will talk about marketing a buisness to a market which is familar with the product. Installing a new culture, branding changes, the use of all and any resources to find new customers.

Being able to manage change and transition whilst the business is operating.

Biography
Blair with his wife Jacqui bought the iconic NSW farm stay business, Mowbray Park in May 2007.
This business becomes an intersection where Blair’s background in engineering, agriculture, sales & marketing  cross paths on an almost daily basis!

Mowbray Park provides Blair & Jacqui an opportunity to share their passion for sound animal husbandry and sustainable agriculture with School groups from NSW and Asia as well as the many families that visit each year.

The property embellishes the principles of the Symmetry Business System; Environment, Empowerment, Community and Prosperity a wonderful initiative of the Macarthur & Campbelltown regional Councils.

Blair came to Mowbray Park via 14 years in the automotive industry. From sales rep to national sales manager of a public company his exposure to businesses of all sizes provides a platform for dealing with the challenges of his current business.

The reports, the graphs, pie charts and numbers associated with life in the corporate sphere find a place in this small business albeit not quite as predominately.

 
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